BRM Launch Break New Ground With the Launch of Their Exciting New Motorsport Membership Experience, the BR PADDOCK
PASS, an exclusive membership club offering new levels of experiential, lifestyle and digital benefits for the Motorsport and Classic Car Enthusiast
BRM Paddock Pass membership is created not just for the existing BRM, motorsport and classic car enthusiasts, but also to inspire the new and next generation, with Britain’s first F1 team guiding them into the fun, vibrant and inclusive historic F1, motorsports and classic car world.
Reflecting the importance of legacy to hereditary BRM owners, the Owen family, BRM partnered with UK tech start-up, paddockpass.io, incorporating their innovative use of technology to underpin a debenture-style membership that once acquired is yours to own. First-time purchase includes 12 months of the full experiential, lifestyle and digital benefits package, with flexible options to renew membership benefits annually or even pause renewal to a more convenient time. In addition, BRM’s evolution of a legacy-style membership unlocks new options, allowing BRM Paddock Pass owners to gift their membership to a family member or even sell their membership at a future date.
Through their experiential and lifestyle benefits, BRM Paddock Pass owners can join the BRM community at signature race meets and member-only events. They can access members-only zoom chats and AMA sessions with former drivers, designers, and team members as well as discussing new BRM initiatives with the Owen Family. Other benefits include a fantastic welcome pack, discounts and priority whitelisting to other VIP events. Club membership also gives access to incredible competitions & prizes.
As a membership ‘first’ BRM’s partnership with paddockpass.io provides members with privileged access to the renowned BRM photography, film and memorabilia archive – packed full of rare and often unseen F1 treasures accumulated over BRMs 70+ year history. With this exciting feature BRM is opening its archive not just to their traditional audience but engaging with the next generation of motorsport and classic car fans in a language they understand, which is digital. The BRM digital collectables initiative rewards members every month with gems from the archive, with each collectable unlocking unique ownership privileges. A digital rewards program allows members to build-up a personalised motorsport & historic F1 photography and film collection, specially curated by BRM for the membership community. Digital Collectables could be a rare photo, film clip, driver correspondence or a hand-drafted technical drawing.
With only 350 active BRM Paddock Pass memberships available, members can look forward to a highly exclusive and personal experience.
